The most powerful and effective way to get your business noticed online is to have an optimized presence on other popular websites, search engines and online directories. It’s like having ads in magazines, newspapers, TV, radio and billboards but without the enormous cost. I call this Internet Gravity because the more places around the web where your business information exists with a link to your website, the more “gravitational pull effect ” your business has on people who are online and looking for a business like yours. Not only does it have the gravitational pull of people, it also has the gravitational pull of Google and the other major search engines.
I created this infographic which I also turned into a powerful marketing service called, The Internet Gravity Wheel™
There are dozens of search engines, online directories and now, apps which can point people to your business and your website when they’re searching for a business like yours or even product or service you sell. The more places you can be found, the more chances YOUR business will show up on the computer screens or devices people are using to search.
Getting Your Business Discovered Online
Businesses whose customers are primarily within a geographic radius of 100 miles of their location have a distinct advantage online. There are a great number of directories and search engines who will show your business when someone is looking for a business like yours. However, to become visible to people and to be chosen among the dozens of other options in your field of business is the challenge.
Regardless of whether a prospective customer lives and works in your local region or if they are just passing through, if they are looking for a business like yours on their desktop or laptop computer, a tablet or a smart phone, having your business profile up to date and optimized is going to give you much greater chances to be seen and also to be engaged by the potential customer.
In the old days, we had to rely on expensive print advertising and even then, how many print publications could you really afford to be in? Today, for pennies a day, you can have your optimized and thoroughly detailed business information on dozens of high-traffic websites thousands (or millions) of people visit every day. What a bargain!
For more information, on our affordable search engine optimization program which gets your business in front of active buyers online, call 866-799-2825