In my new book, The Business Owner’s Guide to Marketing Online, there’s a chapter on search engine optimization which is separated into 2 parts. The first part is about website content and it’s called Lessons of a Cheeseburger.
Search Engine Optimization a Business Owner Can Understand and Implement.
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In this chapter, I’m reflecting on a scene from the 1st Iron Man movie starring Robert Downey, Jr. who plays Tony Stark, aka Iron man. Instead of recounting the details of the scene, I’ll just tell you that it stimulated a thought process in me on how I would market cheeseburgers (and every one of my menu items) on my website if I were in the restaurant business.
Content Marketing to Increase Your Visibility on the Search Engine’s Results Pages (SERPs)
The entire book is written in plain language any business owner can understand. You don’t need any technical website development skills to understand it. This chapter explains that if you have the content on your website which closely matches what people are searching for when they’re typing word into the search engine, your page, your business has got a great chance of showing up and therefore YOU have a better chance of getting a new customer.
The best way to have good matches on your website to what people are searching for is to have a LOT of relevant content on your website.
I happen to have written 90% of the book a year ago and never finished it until this week. When I picked it up 2 weeks ago, I reread this chapter and realized, “Hey, Google is constantly changing their rules and algorithms, what if this technique doesn’t work anymore?”
I’m a firm believer that the more you approach online marketing and media like real world marketing and media, the more effective it is and the more impervious to the whims of changing algorithims. never try to use shortcut techniques be