Getting People to Find Out About Your Business Online
My specialty is getting websites to become visible in ORGANIC search results.
Organic Search Results Bring the Best Customers
Organic search results are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements.
Non-organic search results are those which have been paid for in order to get high visibility. The most popular these days are the ones which charge a fee every time someone clicks on a link. It’s called Pay-Per-Click or PPC. Both are good. Both have their merits.
If you pay for advertising and you get a positive return on your investment, you have the potential to be very, very successful. However, it’s easier said than done. It usually requires a large budget and an intensive back end strategy.
I personally believe in the tortoise and the hare philosophy. That is, slow and steady wins the race.
A search engine optimized website, strategic social media activity, an email marketing plan system an a thoughtful offline-to-online marketing strategy create a solid foundation. These will work to attract website visitors and convert them into leads and customers. You need most of these items in place in order to play the PPC game anyway so I highly advise any business owner to do it right and build a solid foundation under your online marketing strategy. A solid foundation is just common sense in anything you do UNLESS you don’t know have a clue about what you’re doing…which is why it’s lucky you’re here getting some advice from someone with experience.